You're invited to join us for the Sales Connection Breakfast Series,
typically held the first Friday of each month from 7:30 to 9 a.m. at the Dublin Chamber of Commerce, 129 S. High St. in historic Dublin.
At each breakfast, a special guest speaker will join us to discuss a topic of great importance to the
professional growth of sales professionals. Topics may include sales training, sales management, and all aspects of the sales pipeline including prospecting, cold calling, relationship building and closing.
At this session, the speaker will be Amy Franko who will discuss The Modern Seller: Ambassador Factor.
When it comes to winning new business and growing our existing customers, what used to be the highest bar is now often considered table stakes. The new sales economy has shaken up the standard definition of satisfaction. To win new business and grow existing customers, we need to move the needle toward loyalty. Loyal customers are 3X more likely to continue buying from us. We’re more likely to expand our reach within that customer and to do so at higher margins.
To do this successfully, it takes sellers and sales leaders who are ambassadors. Ambassadors are a bridge, and their impact is felt well beyond their organization. They’re particularly skilled at expanding the lifetime value of a client and creating even more sales opportunities.
Based on Amy Franko’s new book, The Modern Seller, this conversation will cover:
1. Key value attributes that are most important to our prospects and customers
2. The differences between tables stakes (satisfaction) and differentiators (loyalty)
3. Strategies to improve loyalty, earn credibility, and win sales opportunities
About the speaker:
Amy Franko is strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, trainer, and author specializing in B2B sales and sales leadership development. With 20+ years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Amy’s book, The Modern Seller, is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. Learn more at www.amyfranko.com.
This series is brought to you by a special partnership with the Ability Professional Network, Conway Center for Family Business, Driscoll Learning, The Sales Connection and the Dublin Chamber of Commerce.
All sales professionals in the central Ohio area are invited to attend for only $15, which includes breakfast. Reservations are required and can be made using the link on this page.
. By attending a Chamber event you are granting permission to the Dublin Chamber of Commerce, the Dublin Chamber Civic Foundation and anyone authorized by the Chamber to have unlimited right, without charge, to use your likeness in photos, videos, recordings and in all media now known or hereafter created to be used and distributed in perpetuity for promotional and publicity purposes. By attending an event you agree to release the Dublin Chamber of Commerce and Dublin Chamber Civic Foundation, their staff, board of directors, members and their partners from any liability.
Thank you to the Sales Connection Breakfast sponsors!