Description Are you facing critical decisions for your business in 2019? Should we launch our new product? And when? Should we enter new markets? How should we decide where to expand and where to cut back? Can we afford new equipment? Can we grow effectively through M&A? Eric Rucinski discusses cash flow and value creation in a comprehensive, easy to understand manner that helps attendees understand what drives cash flow, why it’s important, and how it differs from metrics like EBITDA that may not be showing you the full picture of your financial health. You will gain a deeper appreciation for the importance and unique benefits of in-depth, fact-based financial analysis in making a wide range of high-dollar, high-impact, high-emotion decisions related to both their day-to-day operations and long-term term strategic objectives. Who should attend? Owners, founders, entrepreneurs, and key decision makers CEOs, COOS, Presidents, and general managers.